The Flavours of Emilia Romagna, Liguria and Piedmont

15 day self-drive itinerary

Four Regions - One Unforgettable Drive

This is a journey through the many faces of northern Italy - from the storied kitchens of Emilia Romagna to the shimmering shores of Lake Maggiore. Begin in the rolling countryside near Reggio Emilia, where Parmigiano Reggiano and balsamic vinegar are still crafted the old way, before tracing the Apennines toward the Ligurian coast. Descend into Rapallo, where pastel villages, fishing harbours, and the glamour of Portofino meet the turquoise Mediterranean.

From there, the road turns inland to Piedmont, into the fog-kissed hills of the Langhe - home to Barolo, Barbaresco, and the truffle capital of Alba. Wind through vineyard-draped villages before climbing north once more, this time toward water of a different kind: the serene, mountain-ringed beauty of Lake Maggiore.

The journey ends in Stresa, where belle époque elegance meets the lake's legendary islands, a fitting finale to a route that moves from mountains to sea to vineyards to alpine water - never in a straight line, always in style.

Four regions. Four moods. One extraordinary road trip through the heart of northern Italy.

Where to stay